SALESFORCE HEALTH CLOUD: REVOLUTIONIZING PATIENT ENGAGEMENT AND CARE MANAGEMENT
Author(s): Uday Kumar Reddy Gangula
Publication #: 2507024
Date of Publication: 17.11.2022
Country: United States
Pages: 1-12
Published In: Volume 8 Issue 6 November-2022
DOI: https://doi.org/10.5281/zenodo.16500896
Abstract
Healthcare organizations shifted toward value-based, patient-centered models, which reveal the shortcomings of conventional health IT systems for delivering coordinated care. The research evaluates Salesforce Health Cloud as a patient relationship management (PRM) platform by examining its architectural design and functional capabilities and their impact on patient involvement. The analysis shows Health Cloud functions as a vital "system of engagement" that extends the capabilities of Electronic Health Records (EHRs) through unified patient data management. The platform achieves success by addressing three major implementation barriers, which consist of high costs, complex technical integration, and organizational change management requirements. The platform demonstrates how healthcare organizations achieve patient-centered digital transformation through their successful implementation rates.
Keywords: Patient Engagement, Care Management, Healthcare CRM, Salesforce Health Cloud, Interoperability, Value-Based Care, Patient-Centered Care
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