Building a 360-Degree Customer View with Salesforce Data Cloud
Author(s): Sai Saketh Sunkara
Publication #: 2606046
Date of Publication: 11.05.2026
Country: United States
Pages: 1-16
Published In: Volume 12 Issue 3 May-2026
DOI: https://doi.org/10.62970/IJIRCT.v12.i3.2606046
Abstract
The exponential growth of digital platforms has led to the generation of vast amounts of customer data across multiple channels. However, this data is often fragmented across disparate systems, making it difficult for organizations to derive meaningful insights.
Salesforce Data Cloud emerges as a powerful solution to unify customer data and enable a comprehensive Customer 360 view. This paper provides an in-depth analysis of Salesforce Data Cloud, its architecture, functionalities, and its role in building a unified customer profile. It further explores real-world applications in sales optimization, discusses implementation challenges, and highlights future advancements. The study concludes that Salesforce Data Cloud significantly enhances organizational capabilities in delivering personalized customer experiences and improving decision-making.
Keywords: Salesforce Data Cloud, Customer 360, CRM, Data Integration, Real-Time Analytics, Personalization, Cloud Computing
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