Automated Intelligence-powered chatbots for customer service in Indian E-commerce

Author(s): Dr. Anjum Patel, Dr. Shital Mantri, Prof. Ritika Choudhary

Publication #: 2510007

Date of Publication: 08.10.2025

Country: India

Pages: 1-9

Published In: Volume 11 Issue 5 October-2025

Abstract

New age AI-powered chatbots are powering Indian e-commerce with technology that helps to transform the shopping experience, without creating an added burden on executives. Initially developed for customer service applications, these chatbots are capable of helping customers seamlessly and efficiently using AI and natural language processing to conduct authentic human conversations. On marketplaces, around 50-80% of the queries a supplier or seller would have to handle across categories like gadgets and clothing can now be directed to these AI chatbots, that use sophisticated tools to recognize and redirect potential queries, answer general questions, and resolve issues 24/7, sparing an already busy customer support representative from having to field those repetitive queries. Meanwhile, each can cruise a massive product catalogue and then extract those millions of stocks keeping units down to a few perfect recommendations, the sort that any consumer would be accustomed to seeing when shopping on one of the leading e-commerce shopping sites. Such natural conversations are no problem for these chatbots, who use AI to analyze the market dynamics, the pricing strategies of competitors, and the changes in consumer behavior to maximize discounts and bundle deals in real time, but none of the other usual methods of E-commerce engagement.

Keywords: AI-powered chatbots, Customer service, e-commerce, Personalized assistance, Streamline interactions, Customer satisfaction, Opportunities for business, ML

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