ELECTRONIC CUSTOMER RELATIONSHIP
Author(s): Jayashree Nagorao Kolhe
Publication #: 2507035
Date of Publication: 20.11.2015
Country: India
Pages: 1-4
Published In: Volume 1 Issue 3 November-2015
Abstract
In today’s era, every enterprise has to focus on customers’ satisfaction. Without this there will be no guarantee of success. Hence the need for a focused automated solution strategy that can guarantee meaningful results, CRM, is a comprehensive sales marketing approach to build a long-term customer relationship and improving business performance is an advantageous tool to maintain close contact with third party distributors, suppliers and resellers. E-CRM has changed traditional business processes.
Keywords: CRM, E-CRM, Types of CRM, Business benefits, Case study Meessho, Practo, Choupal.
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