From Failure to Fortune: How Strategic Missteps Lead to Product Failures
Author(s): Aditi Kapildev Vatse
Publication #: 2506016
Date of Publication: 13.06.2025
Country: USA
Pages: 1-8
Published In: Volume 11 Issue 3 June-2025
DOI: https://doi.org/10.5281/zenodo.15657975
Abstract
This paper discusses the key elements that form the foundation of a strong product strategy, leading to the determination of the success or failure of technology-driven products. The research analyzes how vision alignment, market fit, and go-to-market execution impact product outcomes. A qualitative comparative analysis framework was applied to evaluate strategic elements like value proposition, defining key performance indicators (KPIs), and product roadmap. The study finds that early alignment of strategy with customer behavior and market conditions significantly increases the likelihood of sustainable success. It leverages real-world case studies of companies such as Netflix, Apple, and Quibi to conclude the same. Insights from this paper offer practical frameworks for product managers seeking to navigate competitive markets with clarity and precision.
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