From Multichannel to Omnichannel: A Strategy for Sustainable Growth
Author(s): Renuka Kulkarni
Publication #: 2503016
Date of Publication: 02.04.2025
Country: United States
Pages: 1-8
Published In: Volume 11 Issue 2 April-2025
Abstract
Nowadays, when the pace of life is fast, customers expect excellent services, whatever the device is. Both multichannel and omnichannel strategies enable businesses to interact with customers through various touchpoints; however, the omnichannel approach is the one that ties all these channels together seamlessly and coherently. This article delves deep into the omnichannel concept by pointing out that it is commendable for businesses to utilize omnichannel customer engagement technology when offering consistent, customized, and personalized multichannel communication to lead business growth over traditional strategies. The paper encapsulates the advantageous burst of communicating through omnichannel, which is the rise in customer loyalty, the potentiality of making personalization more advanced, and the capability to generate higher revenue. This article is a tool to figure out that the more companies employ omnichannel strategies beyond mere customer satisfaction, the more they augment their chances of having a sustainable and profitable business in the long run.
Keywords: Multichannel, Omnichannel strategies, Customer experience
Download/View Count: 135
Share this Article