Salesforce App Strategy: When to Choose Third-Party Solutions and When to Build Custom
Author(s): Kalpana Puli
Publication #: 2502010
Date of Publication: 08.08.2021
Country: USA
Pages: 1-8
Published In: Volume 7 Issue 4 August-2021
DOI: https://doi.org/10.5281/zenodo.14787363
Abstract
Salesforce is a very versatile CRM platform that provides businesses with an extensive range of tools for streamlining operations, improving customer engagement, and scaling growth. As organizations adopt Salesforce, they reach a critical juncture: Should they rely on third-party solutions available through Salesforce AppExchange, or should they invest in building custom applications tailored to their unique business needs? This paper examines the advantages and disadvantages, along with decision-making frameworks for making a third-party solution or custom application choice. We are providing case studies, frameworks, and technical illustrations for making strategic, well-informed decisions for enterprises about how best to operate their software
Keywords: Salesforce Strategy, Third-Party Solutions, Custom Development, AppExchange, Business Optimization, Integration Challenges, Scalability, Cost Management, API Utilization
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