Enhancing Customer Experience with Marketing Technology
Author(s): Namratha Peddisetty
Publication #: 2501075
Date of Publication: 14.01.2025
Country: USA
Pages: 1-7
Published In: Volume 11 Issue 1 January-2025
DOI: https://doi.org/10.5281/zenodo.14706951
Abstract
Marketing has evolved significantly from traditional methods of advertising to modern digital strategies. In today's competitive digital landscape, it is essential for companies to stay updated on new technologies. Marketing Technology (MarTech) consists of tools that help create, engage, and orchestrate customer interactions, improving marketing operations. Consequently, businesses must adopt some level of MarTech stack to remain competitive and efficient. Customer Experience (CX) refers to the overall perception customers have about a brand, considering all their interactions with the company. This article explores the connection between MarTech and CX, examining how they work together to help businesses achieve increased revenue and customer satisfaction.
Keywords: Marketing Technology, Customer Experience, MarTech Integration, Digital Customer Journey, Personalization, Customer Engagement
Download/View Count: 140
Share this Article