Ethical Considerations in Digital Marketing Practices
Author(s): Rakesh Kumar Rai
Publication #: 2407042
Date of Publication: 09.09.2018
Country: India
Pages: 1-4
Published In: Volume 4 Issue 5 September-2018
Abstract
In the dynamic and increasingly personalized realm of digital marketing, businesses can leverage advanced data analytics, social media, and targeted advertising to engage with consumers effectively. However, this technological capability necessitates a heightened focus on ethical considerations to ensure trust and fairness. This paper explores critical ethical issues in digital marketing, including privacy and data protection, honesty and transparency, respect for consumer rights, social responsibility, and security. It emphasizes the importance of transparency in data collection, truthful advertising, consumer control over personal data, and adherence to legal regulations such as GDPR and CCPA. By addressing these ethical dimensions, marketers can create responsible strategies that foster consumer trust and promote sustainable business practices.
Keywords: : Privacy and Data Protection, Transparency, Consumer Rights
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