Consumer Buying Behaviour- Study on Reasons of Impulsive Buying on Online Platforms
Author(s): Shraddha Yadav
Publication #: 2404029
Date of Publication: 02.06.2023
Country: India
Pages: 1-9
Published In: Volume 9 Issue 3 June-2023
Abstract
Introduction: Consumer buying behaviour, as the name indicates refers to the customers' attitudes, taste, preferences, and buying intents in the market, which are often impacted by many aspects when acquiring a product, service, or resource.
Aim of the study: The main aim of the study is Consumer buying behaviour- study on reasons of impulsive buying on online platforms
Material and method: To deliver the most precise, exact, and cost-effective solutions to research challenges, several research designs have been developed.
Conclusion: There is evidence to suggest that a customer's resilience to stimuli is enhanced when they have access to several shopping options. The results of this research reveal that a select few criteria are having an ever-increasing impact on consumers' propensity for spontaneous purchases.
Keywords: -
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