An Analytical Study on Strategies for Integrating Supply Chain in New Product Development of Generic Pharmaceutical Companies in India
Author(s): Shalu Mridha, Bajrang Yadav
Publication #: 2305015
Date of Publication: 22.05.2023
Country: India
Pages: 1-6
Published In: Volume 9 Issue 3 May-2023
Abstract
The success of knowledge based industry like pharmaceutical mainly depends on speed of the process development. The speed of process development, in turn, depends majorly on the integration and coordination between the functions in the development area and the integration between process development teams and supply chain. The integrations is vital for enhancing the speed of process development and there by introducing the new product to the market. In this research work I have initially focused on group discussions and conducted personal interviews with key-leaders based on the predesigned questionnaire and the data has been collected and thoroughly analyzed. I have ensured to include various types of players in the fifteen companies by selecting five companies each from small,medium and large size. The research was conducted on a sample of 565 employees from 15 different pharmaceutical companies. This research reveals the factors to integrate supply chain in new product development of generic pharmaceutical companies.
Keywords: Supply Chain, New Product Development, Generic Pharmaceuticals, Outsourcing
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