AN ANALYTICAL STUDY ON STRATEGIES FOR INTEGRATING SUPPLY CHAIN IN NEW PRODUCT DEVELOPMENT OF GENERIC PHARMACEUTICAL COMPANIES IN INDIA

Authors

Shalu Mridha, Dr Bajrang Yadav

Abstract

The success of knowledge based industry like pharmaceutical mainly depends on speed of theprocess development. The speed of process development, in turn, dependsmajorly on the integrationand coordination between the functions in the development area and the integration between processdevelopment teams and supply chain. The integrationsis vital for enhancing the speed of processdevelopment and there by introducing the new product to the market. In this research work I have initiallyfocusedongroupdiscussionsandconductedpersonalinterviewswithkeyleadersbasedonthepredesigned questionnaire and the data has been collected and thoroughly analyzed. I have ensured toinclude various types of players in the fifteen companies by selecting five companies each from small,medium and large size. The research was conducted on a sample of 565 employees from 15 differentpharmaceutical companies. This research reveals the factors to integrate supply chain in new productdevelopmentofgenericpharmaceuticalcompanies.

Keywords

SupplyChain,NewProductDevelopment,GenericPharmaceuticals,Outsourcing.

AN ANALYTICAL STUDY ON STRATEGIES FOR INTEGRATING SUPPLY CHAIN IN NEW PRODUCT DEVELOPMENT OF GENERIC PHARMACEUTICAL COMPANIES IN INDIA. Shalu Mridha, Dr Bajrang Yadav. 2023. IJIRCT, Volume 9, Issue 3. Pages 1-6. https://www.ijirct.org/viewPaper.php?paperId=2305015