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Customer Relationship Management


Jagadeesh Kumar Peram


Customer Relationship Management is an upright concept or strategy to solidify relations with customers and at the same time reducing cost and enhancing productivity and profitability in business. An ideal CRM system is a centralized collection all data sources under an organization and provides an atomistic real time vision of customer information. A CRM system is vast and significant, but it can be implemented for small business, as well as large enterprises also as the main goal is to assist the customers efficiently. Usually an organization consists of various departments which predominantly have access to customer’s information either directly or indirectly. Most of the organizations have dedicated world class tools for maintaining CRM systems into their workplace. A CRM system is not only used to deal with the existing customers but is also useful in acquiring new customers. The process first starts with identifying a customer and maintaining all the corresponding details into CRM system which is also called as ‘Opportunity of Business’ Customer Relationship Management strategies have given a new outlook to all the suppliers and customers to keep the business going under an estimable relationship by fulfilling mutual needs of buying and selling.


CRM, Customer Relationship


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Customer Relationship Management. Jagadeesh Kumar Peram. 2020. IJIRCT, Volume 6, Issue 5. Pages 1-4.

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