Paper Details
Impact of Social Media Marketing on consumer behavior
Authors
Sanyam Singh, Dr. Ritu Wadhwa
Abstract
Social media profoundly influences consumer behavior, prompting a comprehensive study exploring this relationship through surveys, interviews, and data analysis. It emphasizes inclusivity, gathering insights from diverse demographics to construct a nuanced narrative. By examining industries like fashion and food, it uncovers sector-specific strategies and pitfalls. The study aims to offer actionable recommendations grounded in empirical evidence, empowering businesses to navigate social media marketing effectively. It acknowledges the dynamic nature of social media and evolving consumer preferences, ensuring insights are adaptable to future trends. Through this multifaceted approach, businesses gain the knowledge and tools to stay competitive in the digital marketplace.
Keywords
Citation
Impact of Social Media Marketing on consumer behavior. Sanyam Singh, Dr. Ritu Wadhwa. 2024. IJIRCT, Volume 10, Issue 2. Pages 1-8. https://www.ijirct.org/viewPaper.php?paperId=2404058